Rocío Alarcón-López

Assistant Professor

Public University of Navarre

Spain

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About

Rocío Alarcón-López is an Assistant Professor at Universidad Pública de Navarra in Spain. Her research focuses on sustainability in rural tourism, consumer satisfaction in hospitality services, and the impact of social sharing on pride in customized products. Recent articles authored by Professor Alarcón-López reflect her commitment to exploring innovative approaches within these areas of study.

Articles (3)

Year:

2025

Year:

2025

Year:

2023

Collaborators (2)

Salvador Ruiz de Maya

Full Professor

Universidad de Murcia

SPAIN

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Maria Elena Aramendia-Muneta

Universidad de Navarra

SPAIN

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Rocío Alarcón-López

Research Interests

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Articles (3)

When Social Sharing Increases Pride in Customized Products

Assessing sustainability in rural tourism: insights from accommodation managers and residents in Navarre

Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction

Collaborators (2)

Salvador Ruiz de Maya

Maria Elena Aramendia-Muneta

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