Rodrigo Dias
Assistant Professor
University of Colorado Boulder
United StatesResearch Interests
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About
Rodrigo Dias is an Assistant Professor at the University of Colorado Boulder, USA. His research focuses on consumer psychology, exploring themes such as quality-quantity tradeoffs in consumption, effect sizes in consumer behavior, and the impact of brand messaging on consumer perception. He has also investigated the relationship between spending and happiness, particularly in the context of perceived financial constraints.
Articles (4)
Year:
2025
Year:
2023
Year:
2023
Year:
2021
Collaborators (2)
Gavan Fitzsimons
Duke University
UNITED STATES
Holly Howe
Assistant Professor
HEC Montréal
CANADA
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