Gavan Fitzsimons

Duke University

United States

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Articles (10)

Year:

2025

Year:

2025

Year:

2025

Year:

2025

Year:

2024

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2024

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2024

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2024

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2024

Year:

2023

Collaborators (11)

Ben Gützkow

University of Groningen

NETHERLANDS

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Rodrigo Dias

Assistant Professor

University of Colorado Boulder

UNITED STATES

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Georgios Abakoumkin

University of Thessaly

GREECE

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Pontus Leander

Wayne State University

UNITED STATES

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Michelle K. Ryan

University of Exeter

UNITED KINGDOM

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Anna Kende

Associate professor

Eötvös Loránd Tudományegyetem

HUNGARY

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Solomiia Myroniuk

University of Groningen

NETHERLANDS

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Holly Howe

Assistant Professor

HEC Montréal

CANADA

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Mioara Cristea

Heriot-Watt University

UNITED KINGDOM

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HANDAN AKKAŞ

Tilburg University

NETHERLANDS

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Joonha Park

Professor

NUCB Business School

JAPAN

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Gavan Fitzsimons

Research Interests

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Articles (10)

Quality–Quantity Tradeoffs in Consumption

Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers

Exploring the Link Between Trait Reactance and Antiegalitarian Beliefs

When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo-integrated products

The Precarity of Progress: Implications of a Shifting Gendered Division of Labor for Relationships and Well-Being as a Function of Country-Level Gender Equality

Conceptual replication and extension of health behavior theories' predictions in the context of COVID-19: Evidence across countries and over time

Prosociality During COVID-19

Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves

When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses

Aha over Haha: Brands benefit more from being clever than from being funny

Collaborators (11)

Ben Gützkow

Rodrigo Dias

Georgios Abakoumkin

Pontus Leander

Michelle K. Ryan

Anna Kende

Solomiia Myroniuk

Holly Howe

Mioara Cristea

HANDAN AKKAŞ

Joonha Park

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