Romain FRANCK

Assistant Professor

Instituto Superior de Economia e Gestao

France

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About

Dr. Romain FRANCK is an Assistant Professor at the Institut d'Economie Scientifique Et de Gestion in France. His research interests encompass consumer behavior, eco-innovation adoption, and the impact of social media on salesperson performance. He has authored articles exploring the interplay of consumer beliefs and technology in sales effectiveness.

Articles (3)

Year:

2025

Year:

2023

Year:

2022

Collaborators (2)

John Thøgersen

Aarhus University

DENMARK

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Maud Damperat

Professeur

Université Claude Bernard Lyon 1

FRANCE

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Romain FRANCK

Research Interests

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Articles (3)

Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products

How social media use enhances salesperson performance

Influence des technologies d’aide à la vente sur les performances du commercial : étude des médiateurs interpersonnels et intrapersonnels

Collaborators (2)

John Thøgersen

Maud Damperat

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