Rosa M. Rodriguez-Artola

Profesora Comercialización e Investigación de Mercados

Universitat Jaume I

Spain

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About

Rosa M. Rodriguez-Artola is a Professor of Marketing and Market Research at Universitat Jaume I in Spain. Her research focuses on various aspects of tourism, including queer-friendly destinations, local government tourism officer satisfaction, and the integration of social robots in entrepreneurial innovation. Recent articles highlight her work on co-creation models involving frontline employees and robotic teams. She is dedicated to exploring the intersection of technology and tourism to enhance industry outcomes.

Articles (4)

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Collaborators (2)

Miguel Angel Moliner

Full Professor

Universitat Jaume I

SPAIN

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Javier Sánchez-García

Universitat Jaume I

SPAIN

View details

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Rosa M. Rodriguez-Artola

Research Interests

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Articles (4)

Queer-friendly tourist destinations: how are they perceived by the LGBTIQ+ communities?

Co-creation 5.0: The frontline employee–robot team and firms’ outcomes. The Tin Woodman paradox

Local Government Tourism Officer satisfaction with the Smart Destination model: A case study with the Kano method

Entrepreneurship innovation using social robots in tourism: a social listening study

Collaborators (2)

Miguel Angel Moliner

Javier Sánchez-García

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