Rosario Andreu

Profesora Titular de Universidad

Universidad de Alicante

Spain

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About

Rosario Andreu is a Profesora Titular de Universidad at Universidad de Alicante, Spain. Her research focuses on internationalization, innovation, and the role of intellectual capital in the hotel industry, as well as the dynamics of green supply chain management. She has published extensively on topics such as international entrepreneurial intentions of SMEs, the impact of managerial demographics on performance, and sustainable competitiveness in tourism.

Articles (13)

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2025

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2025

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2021

Year:

2021

Professor

Universidad de Alicante

SPAIN

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Pedro Seva-Larrosa

Universidad de Alicante

SPAIN

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Rosario Andreu

Research Interests

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About

Articles (13)

From internationalization to innovation in the hotel industry: the role of intellectual capital and dynamic capabilities

Internationalization, Dynamic Capabilities, and Innovation: Unveiling the Impact on Hotel Chain Performance

The role of intellectual capital and women managers in the internationalization-performance relationship: An analysis of Spanish hotel firms

The international entrepreneurial intention of SMEs towards China: A network approach

Habilidades sociales en los empleados del sector turístico: un análisis de la situación actual y la necesidad de desarrollo futuro

La intención emprendedora internacional en las PYMEs: una explicación desde la Teoría de las Redes de la empresa

Internationalization and Sustainable Hotel Competitiveness: Resilience and Network Ties to Increase Tourism Sustainability

Green supply chain management and sustainable performance: exploring the role of circular economy capability and green ambidexterity innovation

Students´ perception of sustainable development goals (SDGs) and the benefits for companies derived from their implementation

CSR drivers of fashion SMEs and performance: the role of internationalization

The Role of Family Firms Heterogeneity on the Internationalisation and Performance Relationship

International strategies of Chinese tourism MNEs: the impact of the belt and Road Initiative and state ownership

Family involvement and Spanish hotel chains’ entry modes abroad

Collaborators (9)

ENCARNACIÓN MANRESA-MARHUENDA

Mercedes Ubeda-García

Francisco García-Lillo

Eduardo Sánchez-García

Diego Quer

Laura Rienda

Lorena Ruiz-Fernández

Bartolomé Marco-Lajara

Pedro Seva-Larrosa

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