Ruben Huertas-Garcia
Tenured assistant professor
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About
Ruben Huertas-Garcia is a tenured assistant professor at Universitat de Barcelona, Spain. His research focuses on natural language processing, digital marketing data quality, and the ethical implications surrounding technology use. Additionally, he explores topics related to privacy in human-robot interaction, the influence of misinformation on social media, and the characteristics of online cheaters. He has contributed significantly to understanding consumer behavior and acceptance of social robots in various contexts.
Articles (15)
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2025
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2025
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2024
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2024
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2023
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2020
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2020
Collaborators (6)
Jorge Lengler
Durham University Business School
Guillem Alenya
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Laura Sáez-Ortuño
Adjunct Professor, IQS School of Management
Universitat Ramon Llull
Javier Sánchez-García
Universitat Jaume I
Ana Isabel Jiménez-Zarco
Part time professor
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Eloi Puertas Prats
Lecturer
University of Barcelona
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