Ruiying Cai

Washington State University

United States

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Articles (10)

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

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2022

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2021

Year:

2021

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2020

Year:

2020

Collaborators (3)

Hyeongjin Jeon

UNITED STATES

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Lu Lu

Temple University

UNITED STATES

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Christina geng-qing Chi

Professor

Washington State University

UNITED STATES

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Ruiying Cai

Research Interests

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Articles (10)

The numerical stroop effect on consumer preference to order healthy food

Healthy, But Say It Out Loud? The Messaging Effect on Restaurants’ Healthy Food Promotion

How do customers navigate perceived inappropriateness of collective emotion in group service recovery? An application of cognitive dissonance theory

The Effects of Intragroup Guanxi Interaction on Customers’ Intentions to Complain

Customers’ perceptions of hotel AI-enabled voice assistants: does brand matter?

Ghost kitchens on the rise: Effects of knowledge and perceived benefit-risk on customers’ behavioral intentions

Pictures vs. reality: Roles of disconfirmation magnitude, disconfirmation sensitivity, and branding

How pandemic severity moderates digital food ordering risks during COVID-19: An application of prospect theory and risk perception framework

A recipe for food promotion: effects of color brightness on food evaluations and behavioral intentions

Mindset matters in purchasing online food deliveries during the pandemic: The application of construal level and regulatory focus theories

Collaborators (3)

Hyeongjin Jeon

Lu Lu

Christina geng-qing Chi

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