Saleh Shuqair

Assistant professor

University of the Balearic Islands

Spain

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About

Dr. Saleh Shuqair is an Assistant Professor at the University of the Balearic Islands in Spain. His research focuses on the intersection of consumer behavior and digital marketing, with particular interest in the roles of emojis, relationship norms, and crowdsourcing in brand engagement. Recent publications include studies on the impact of social media influencers, artificial intelligence in financial decisions, and the effects of transparency in brand communications.

Articles (11)

Year:

2024

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2024

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2021

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2021

Collaborators (5)

Frederico Cruz-Jesus

Universidade de Aveiro

PORTUGAL

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Diego COSTA PINTO

PORTUGAL

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Mauro Castelli

Universidade de Aveiro

PORTUGAL

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Márcia Maurer Herter

Professor

ISEG - Universidade de Lisboa

PORTUGAL

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Giampaolo Viglia

Academic, Associate Head, Associate Head (Research and Innovation)

University of Portsmouth

UNITED KINGDOM

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Saleh Shuqair

Research Interests

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About

Articles (11)

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions

How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing

Leveraging online selling through social media influencers

Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity

Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

Reducing Resistance to Sponsorship Disclosure: The Role of Experiential Versus Material Posts

Can customer relationships backfire? How relationship norms shape moral obligation in cancelation behavior

The transparency paradox: When transparency cues helps or backfires for brands?

The Benefits of Automated Machine Learning in Hospitality: A Step-By-Step Guide and AutoML Tool

A pathway to consumer forgiveness in the sharing economy: The role of relationship norms

An empathy lens into peer service providers: Personal versus commercial hosts

Collaborators (5)

Frederico Cruz-Jesus

Diego COSTA PINTO

Mauro Castelli

Márcia Maurer Herter

Giampaolo Viglia

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