Márcia Maurer Herter

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ISEG - Universidade de Lisboa

Portugal

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About

Márcia Maurer Herter is a Professor at Universidade de Lisboa, ISEG in Portugal. Her research interests encompass areas such as AI in medical services, consumer perceptions in crowdsourcing, emotional branding through facial expressions and emojis, and the psychological effects of nostalgia. She has authored several recent articles exploring the intersection of technology, emotion, and consumer behavior.

Recent Grants

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Ciência de Dados e o Sobre-Endividamento: Uso de Algoritmos de Inteligência Artificial no Consumo de Crédito e Conciliação de Endividamento em Portugal

Open Date: 2020-01-01

Close Date:

Grant: Close

Combater o sobreendividamento: autoregulação e ambiente do consumidor

Open Date: 2019-01-01

Close Date:

Grant: Close

Investigação sobre o impacto da Presença Social na Atenção Visual: Um estudo em Ambientes de Compra

Open Date: 2019-01-01

Close Date:

Grant: Close

The Pursuit of Authenticity: Authenticity in Brand Social Responsibility Actions

Open Date: 2016-01-01

Close Date: 2017-01-01

Grant: Close

Servicescapes and Recovery of Service Failures

Open Date: 2014-01-01

Close Date:

Articles (15)

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2025

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2022

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2021

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2021

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2020

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2020

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2020

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2020

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2020

Collaborators (7)

Diego COSTA PINTO

PORTUGAL

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Paulo Rita

PORTUGAL

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Tareq Rasul

Senior Lecturer

Australian Institute of Business

AUSTRALIA

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Ana Filipa Martinho de Almeida

Lecturer

Universidade Católica Portuguesa

PORTUGAL

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Mário Ferreira

Associate Professor with Habilitation

University of Lisbon

PORTUGAL

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Diogo Hildebrand

Assistant Professor of Marketing

Baruch College Zicklin School of Business

UNITED STATES

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Saleh Shuqair

Assistant professor

University of the Balearic Islands

SPAIN

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Márcia Maurer Herter

Research Interests

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About

Recent Grants

Articles (15)

Algorithm Delegation: How Embedded AI Facilitates Agency Transference in Medical Services

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions

How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing

The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?

A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics

Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence

On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being

Retail crowding: meta-analysis of contextual and cultural moderators

Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors

Using artificial intelligence to overcome over-indebtedness and fight poverty

Customer engagement in social media: a framework and meta-analysis

Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior

The power of sophistication: How service design cues help in service failures

Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill

Collaborators (7)

Diego COSTA PINTO

Paulo Rita

Tareq Rasul

Ana Filipa Martinho de Almeida

Mário Ferreira

Diogo Hildebrand

Saleh Shuqair

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