Samy BELAID
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Professor Samy BELAID is a faculty member at EM Normandie Business School - Campus de Paris, France. His research areas include consumer behavior, with a focus on consumer xenocentrism in emerging markets, brand loyalty models, and the effects of Islamic religiosity on consumer ethnocentrism in the context of post-Arab Spring countries. He is actively engaged in contemporary studies that explore the intersection of cultural factors and consumer decision-making.
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