Sónia Ferreira

Has grant

Professor Adjunto

Instituto Politécnico de Leiria

Portugal

Research Interests

Explore related searches

Professors in Portugal

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Professor Adjunto Sónia Ferreira is a faculty member at Instituto Politécnico de Viseu in Portugal. Her research interests primarily focus on tourism dynamics, including the influence of destination familiarity, social media engagement, and user-generated content on tourist behavior. Recent publications explore topics such as the emotional impact of promotional tourism videos and internal communication strategies for employer branding. Additionally, she has investigated the engagement of aged populations through social networks during the COVID-19 pandemic.

Recent Grants

Grant: Close

Projeto IPV Inova e Inclui. IPV I2 . Atividade 6 - Educação e Cocriação no Metaverso numa abordagem mista

Open Date: 2022-09-01

Close Date: 2023-10-01

Grant: Close

STORYTur - O uso do storytelling em vídeos promocionais turísticos

Open Date: 2022-01-01

Close Date: 2024-01-01

Grant: Close

Exploring online methodologies in the development of audiovisual skills

Open Date: 2021-05-01

Close Date: 2022-12-31

Grant: Close

SEDUCE 2.0 - Use of Communication and Information in the miOne online community by the senior citizen.

Open Date: 2018-06-01

Close Date: 2021-06-01

Grant: Close

O consumo e a partilha de conteúdos na Internet pelos estudantes do ensino superior – o caso do Instituto Politécnico de Viseu

Open Date: 2016-09-01

Close Date: 2018-08-01

Articles (17)

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

Invited Adjunt Professor

Universidade de Aveiro

PORTUGAL

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Sónia Ferreira

Research Interests

Explore related searches

Contact this professor

About

Recent Grants

Articles (17)

How Destination Familiarity Impacts on Word of Mouth of Tourist Destinations: The Moderation Effects of Social Media Engagement

How Destination Narratives Influence Visit Intention

User-Generated Content in Tourism: Could it impact Brand Equity and Intention to Visit?

PROMOTIONAL TOURISM VIDEOS: EXAMINING THE ROLE OF FAMILIARITY, ATTITUDE, AND WORD-OF-MOUTH TOWARDS THE REGION

Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation

Tourists’ Engagement on Tourism Organizations' Facebook Pages: The Role of User-Generated Content

Recommendations for Internal Communication to Strengthen the Employer Brand: A Systematic Literature Review

Staying Connected with Aged Populations in Times of COVID-19: An Interview Study of the Role of Portuguese Institutions and Municipalities

ONLINE COURSE "FROM IDEA TO FINAL PRODUCT": ORGANIZATIONAL, CONTENT, AND METHODOLOGICAL ASPECTS

Seniors’ perspective on social networks, perceived stress and quality of life

AUDIOVISUAL PRODUCTION MOOCS: ANALYSIS OF ORGANIZATIONAL, CONTENT, AND METHODOLOGICAL CRITERIA

How Creativity and Celebrity Trust Promotes Intention to Visit a Destination

A influência da qualidade do argumento e da narrativa do vídeo no envolvimento com as marcas nas redes sociais

Video Advertising: Connection and differences between consumers?

Storytelling in Advertising: From Narrative to Brand Distinctiveness

Could the Video Ad's Narrative Structure Engage Students in Classroom Context?

Creative Video Ads in COVID-19: a path to Social Media Engagement

Collaborators (5)

Pedro Espírito Santo

Ana Isabel Veloso

Teresa Sofia de Almeida Gouveia

Filomena Antunes Sobral

Sara Santos

Make your next move.