Sara Teixeira

Professor Adjunto Convidado

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto

Portugal

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About

Professor Adjunto Convidado Sara Teixeira is affiliated with the Instituto Politécnico do Porto, Instituto Superior de Contabilidade e Administração do Porto, Portugal. Her research primarily focuses on consumer behavior, including customer satisfaction, brand loyalty, and the influence of advertising on purchasing decisions. Additionally, she explores marketing strategies, social media reputation, and the challenges of leadership within social entrepreneurship.

Articles (9)

Year:

2025

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2025

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2024

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2024

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2023

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2023

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2023

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2023

Year:

2023

Collaborators (1)

Zaila Oliveira

Guest Adjunct Professor

Instituto Politécnico de Leiria

PORTUGAL

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Sara Teixeira

Research Interests

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Articles (9)

Fast food, customer satisfaction and brand loyalty: an integrative literature review

Impact of advertising on organizations’ applications on the buying journey in Portugal

Factors influencing brands’ reputation on social media

Exploring the impact of mobile marketing tools on the purchase intention of iberian consumers

Research consensus about Portuguese consumer's purchase intention through v-commerce: Delphi method

Reverse Logistics: an approach to raising awareness of the risks caused by the incorrect disposal of expired drugs

Revisiting Strategy and Performance Concepts in the Strategy Tripod Framework

Understanding the difficulties of leadership in the context of social entrepreneurship

Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics

Collaborators (1)

Zaila Oliveira

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