Zaila Oliveira

Guest Adjunct Professor

Instituto Politécnico de Leiria

Portugal

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About

Zaila Oliveira is a Guest Adjunct Professor at Instituto Politécnico do Porto, Portugal. Her research areas include customer satisfaction and brand loyalty in the fast food industry, greenwashing and eco-friendly product purchases, as well as the impact of online communication strategies on consumer behavior. She has contributed to various recent articles exploring themes such as the significance of sensory cues in online shopping and the experiences of disabled consumers in the fashion industry.

Articles (10)

Year:

2025

Year:

2024

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2024

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2023

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2023

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2023

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2021

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2021

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2020

Year:

2020

Collaborators (3)

Sandrina Francisca Teixeira

Polytechnic Institute of Porto

PORTUGAL

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Sara Teixeira

Professor Adjunto Convidado

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto

PORTUGAL

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Valentina Chkoniya

Universidade de Aveiro

PORTUGAL

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Zaila Oliveira

Research Interests

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Articles (10)

Fast food, customer satisfaction and brand loyalty: an integrative literature review

Perceived greenwashing and its impact on eco-friendly product purchase

Perceived greenwashing and its impact on eco-friendly product purchase,Greenwashing percebido e o seu impacto na compra de produtos ecológicos

Significance of verbal and visual cues in communicating perfume properties over the Internet

Understanding the difficulties of leadership in the context of social entrepreneurship

Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics

Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior

Buying Perfume in the Digital Age: A Study on E-Shoppers Perceptions and Typologies

Sounds of scents: olfactory-auditory correspondences in the online purchase experience for perfume

Eu não vejo, mas Sou Vista- um estudo sobre o consumo de roupas por pessoas com deficiência visual

Collaborators (3)

Sandrina Francisca Teixeira

Sara Teixeira

Valentina Chkoniya

Make your next move.

Zaila Oliveira

Research Interests

Explore related searches

Contact this professor

About

Articles (10)

Fast food, customer satisfaction and brand loyalty: an integrative literature review

Perceived greenwashing and its impact on eco-friendly product purchase

Perceived greenwashing and its impact on eco-friendly product purchase,Greenwashing percebido e o seu impacto na compra de produtos ecológicos

Significance of verbal and visual cues in communicating perfume properties over the Internet

Understanding the difficulties of leadership in the context of social entrepreneurship

Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics

Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior

Buying Perfume in the Digital Age: A Study on E-Shoppers Perceptions and Typologies

Sounds of scents: olfactory-auditory correspondences in the online purchase experience for perfume

Eu não vejo, mas Sou Vista- um estudo sobre o consumo de roupas por pessoas com deficiência visual

Collaborators (3)

Sandrina Francisca Teixeira

Sara Teixeira

Valentina Chkoniya

Make your next move.

Buying Perfume in the Digital Age: A Study on E-Shoppers Perceptions and Typologies