Sarah Geber

Digital disconnection has emerged as a response to constant connectivity and the perceived harms to well-being that technology overuse may cause in a digital society. Despite the apparent conflict with expectations of constant availability, there has been limited research on the role of social norms in individuals’ regulation of their digital media use. The present study applied a nuanced conceptualization of social norms—by differentiating referent groups (i.e., family, friends, and everyday contacts) as well as injunctive and descriptive norms—and examined the associations of disconnection and availability norms with disconnection behavior across two generations of digital media users. Drawing on an online survey based on a stratified population sample ( N = 1163), we found perceptions of injunctive disconnection norms to differ across generations, with younger digital media users perceiving digital disconnection but also availability to be more important to their social environment. This conflict of contradictory norms was also reflected in an interactional effect on own disconnection behavior in this group, where positive correlations between disconnections norms and behavior were countered by availability norms. Overall, our findings demonstrate the social complexity of the individual decision to (dis)connect and, on the societal level, that social norms of disconnection are in transition with disconnection behavior becoming and being perceived as more and more important.

With the permeation of digital media into all spheres of life, individual-level efforts to manage information abundance and constant availability have become more common. To date, information on the prevalence of the motivations and strategies for such disconnection practices and how different sociodemographic groups experience digital disconnection is scarce. We surveyed a national sample of 1163 Swiss Internet users in November 2020. Thematic coding of open-text responses demonstrated people’s understandings of “balanced digital media use” as primarily concerned with subjectively appropriate amounts of use, purposeful use, social connections, non-addiction, and time for “real life.” Through principal components analysis, we provide a classification of the types of motivations people have for disconnecting and strategies people use to disconnect. Persistent age differences suggest that life-span approaches to studying digital disconnection are imperative. We formulate implications for disconnection research in the context of digital inequality and provide an outlook for evolving digital habits in future digital societies.