Seoki Lee

Associate Professor

Pennsylvania State University

United States

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Dr. Seoki Lee is an Associate Professor at Pennsylvania State University in the United States. His research areas encompass corporate social responsibility in the tourism and hospitality industry, sustainable tourism, and the impacts of strategic pricing and internationalization on business outcomes. He has published recent articles exploring themes such as the influence of CEO origins on risk-taking in restaurants, the role of digital servitization in firm performance, and the effects of vaccination on the restaurant sector during the COVID-19 pandemic.

Seoki Lee

Research Interests

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Articles (19)

Revisiting sustainable tourism: a bibliometric review of key contributors and themes with an integrated framework

Internationalization and stock returns during the pandemic: Hotels vs. casinos

How do strategic pricing approaches influence franchise fee decisions?

Restaurant celebrity chief executive officer and risk-taking: The moderating role of chief executive officer origin and franchising

What skills do hospitality executives need for better financial outcomes from internationalization?

Strategic corporate social responsibility in the tourism and hospitality industry: Conceptual proposal

Unpacking the mechanism linking digital servitization and manufacturing firm performance: the role of the service networks and slack resources

The effect of vaccination during the COVID-19 for the restaurant industry

The impact of environmental management on firm performance in the U.S. lodging REITs: The moderating role of outside board of directors

Customer brand co-creation behavior and brand sincerity through CSR interactivity: The role of psychological implications in service-dominant logic

How do multiple cognitions shape corporate proactive environmental strategies? The joint effects of environmental awareness and entrepreneurial orientation

Does being different from others increase extremeness and volatility in restaurant firm performance?

Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry

Current status and future perspective of the link of corporate social responsibility–corporate financial performance in the tourism and hospitality industry

Impact of corporate social (ir)responsibility on volume and valence of online employee reviews: Evidence from the tourism and hospitality industry

Impact of corporate social (ir)responsibility on volume and valence of online employee reviews: Evidence from the tourism and hospitality industry

Corporate social responsibility and COVID-19: Research implications

Exploring the Determinants of Hotel Operating Performance Stabilization in Emerging Markets: Deciphering the Myth

The impact of celebrity CEOs on restaurant firm performance: The moderating role of environmental dynamism

Collaborators (5)

Minjung Shin

SUNGBEEN PARK

Jihwan Yeon

Bora Kim

Karen Pei-Sze Tan

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