Minjung Shin

Assistant Professor

University of Houston

United States

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About

Minjung Shin is an Assistant Professor at the University of Houston, USA. Her research interests include corporate social responsibility in the tourism and hospitality industry, the impact of message framing on consumer behavior, and sustainable tourism practices. Recent articles authored by Dr. Shin explore topics such as ESG goals, luxury purchases, and marketing strategies in the post-COVID era.

Articles (14)

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2025

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2025

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2024

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2024

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2023

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2023

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2022

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2021

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2020

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2020

Collaborators (4)

Tiffany S. Legendre

UNITED STATES

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Jihye Min

Assistant Professor

University of North Texas

UNITED STATES

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Ki-Joon Back

Associate Dean/Dr.

University of Houston

UNITED STATES

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Seoki Lee

Associate Professor

Pennsylvania State University

UNITED STATES

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Minjung Shin

Research Interests

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Articles (14)

Effect of message concreteness and self-relevance on willingness to engage in ESG goals: The mediating effect of temporal proximity focus

Effects of Option Framing on the Purchase of Luxury Hotel Ancillary Amenities

Effect of customers’ subjective knowledge on accepting ESG (environmental, social, governance) activities in the hospitality industry

Relieving xenophobia through fostering resident self-affirmation: the role of identification and collective self-esteem in developing sustainable tourism

Strategic corporate social responsibility in the tourism and hospitality industry: Conceptual proposal

Connecting nature with luxury service

Unplanned Purchases of Luxury Goods and Experiences

Connecting nature with luxury service

Integrating the reviewers' and readers' perceptions of negative online reviews for customer decision-making: a mixed-method approach

When life gives you lemons, make lemonade: post-COVID marketing strategy to motivate travel by triggering traveler’s inaction regret

The Loyalty Program for Our Self-Esteem: The Role of Collective Self-Esteem in Luxury Hotel Membership Programs

Integrating technology to service innovation Key issues and future research directions in hospitality and tourism

Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification

Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification

Collaborators (4)

Tiffany S. Legendre

Jihye Min

Ki-Joon Back

Seoki Lee

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