Shelley Haines

Lecturer

Tokyo Metropolitan University

Canada

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Shelley Haines is a Lecturer at Toronto Metropolitan University in Canada. Her research focuses on sustainable fashion, digital fashion, and consumer behavior in relation to packaging in the beauty industry. Recent publications include analyses of social media fashion influencers, the impact of packaging on consumer choices, and the segmentation of consumers for predicting sustainable fashion behavior.

Articles (7)

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Collaborators (3)

Eunsoo Baek

Assistant Professor

Hanyang University

SOUTH KOREA

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Seung Hwan (Mark) Lee

Ryerson University

CANADA

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Omar Fares

Part-Time Professor

St. Lawrence College

CANADA

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Shelley Haines

Research Interests

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Articles (7)

Beauty and the Packaging Beast: Plastic in the Beauty Industry

Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos

Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos

Defining digital fashion: Reshaping the field via a systematic review

One size fits all? Segmenting consumers to predict sustainable fashion behavior

One size fits all? Segmenting consumers to predict sustainable fashion behavior

Communicating returnable packaging via ease of use labeling

Collaborators (3)

Eunsoo Baek

Seung Hwan (Mark) Lee

Omar Fares

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