Eunsoo Baek
Has grant
Assistant Professor
South KoreaResearch Interests
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About
Eunsoo Baek is an Assistant Professor at Hanyang University, South Korea. Their research focuses on consumer behavior and marketing strategies, particularly in the areas of avatar marketing, online fashion retailing, and the influence of cultural factors on consumer preferences. Recent publications include studies on machine learning applications in sales clustering, the dynamics of consumer boycotts, and the psychological motivations behind metaverse consumer engagement.
Recent Grants
Grant: Close
Feeling Secure Inside these Walls: The Effect of Ceiling Height and Ontological Security on Retail Consumers
Open Date: 2020-01-01
Close Date: 2022-12-01
Grant: Close
Examining Environmental Elements on Variety Seeking Behavior in Retail Settings
Open Date: 2019-01-01
Close Date: 2020-01-01
Grant: Close
Virtual Reality as a Communication Tool
Open Date: 2018-01-01
Close Date: 2021-01-01
Articles (16)
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2025
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2025
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2025
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2025
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2024
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2024
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2024
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2023
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2023
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2023
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2022
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2022
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2022
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2021
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2021
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2020
Collaborators (5)
WOO BIN KIM
Assistant Professor
Chung-Ang University
Sangwon Park
Professor
Kyungpook National University
Shelley Haines
Lecturer
Tokyo Metropolitan University
Changju Kim
Professor
Ritsumeikan University
Omar Fares
Part-Time Professor
St. Lawrence College
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