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Eunsoo Baek

Assistant Professor

Hanyang University

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South Korea

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Research Interests

Brand Management

100%

Digital Marketing

50%

Consumer Psychology

60%

Customer Experience

40%

Customer Behavior

40%

Marketing

40%

Fashion Design

30%

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Recent Grants

Grant: Close

Feeling Secure Inside these Walls: The Effect of Ceiling Height and Ontological Security on Retail Consumers

Open Date: 2020-01-01

Close Date: 2022-12-01

Grant: Close

Examining Environmental Elements on Variety Seeking Behavior in Retail Settings

Open Date: 2019-01-01

Close Date: 2020-01-01

Grant: Close

Virtual Reality as a Communication Tool

Open Date: 2018-01-01

Close Date: 2021-01-01

Articles16

Collaborators5

WOO BIN KIM

Assistant Professor

Chung-Ang University

SOUTH KOREA

Sangwon Park

Professor

Kyungpook National University

SOUTH KOREA

Shelley Haines

Lecturer

Tokyo Metropolitan University

CANADA

Changju Kim

Professor

Ritsumeikan University

JAPAN

Omar Fares

Part-Time Professor

St. Lawrence College

CANADA