Shintaro Okazaki

Professor of Marketing

King’s College London

United Kingdom

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Articles (6)

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (4)

Stefan Bernritter

Senior Lecturer in Marketing

UNITED KINGDOM

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Douglas West

King’s College London

UNITED KINGDOM

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Sonja Grabner-Kräuter

Assoc. Prof.

Alpen-Adria-Universität Klagenfurt

AUSTRIA

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Hairong Li

Michigan State University

UNITED STATES

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Shintaro Okazaki

Research Interests

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Contact this professor

Articles (6)

Artificial empathy in marketing interactions: bridging the human-AI gap in affective and social customer experience

Mobile Technology and Advertising: Moving the Research Agenda Forward

The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective

Sneaking the dark side of brand engagement into Instagram: The dual theory of passion

Understanding the Strategic Consequences of Customer Privacy Concerns

Exploring digital corporate social responsibility communications on Twitter

Collaborators (4)

Stefan Bernritter

Douglas West

Sonja Grabner-Kräuter

Hairong Li

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