Douglas West

King’s College London

United Kingdom

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Articles (7)

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Year:

2021

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2020

Year:

2020

Collaborators (4)

Matteo Montecchi

King’s College London

UNITED KINGDOM

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Kirk Plangger

King’s College London

UNITED KINGDOM

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Shintaro Okazaki

Professor of Marketing

King’s College London

UNITED KINGDOM

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Oguz Ali Acar

King’s College London

UNITED KINGDOM

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Douglas West

Research Interests

Explore related searches

Contact this professor

Articles (7)

Perceived brand transparency: A conceptualization and measurement scale

Marketing experts are always right…aren't they? Disentangling the effects of expertise and decision‐making processes

Conceptualizing sustainable consumption priming: A scoping review

Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022

Supply chain transparency: A bibliometric review and research agenda

Choosing among alternative new product development projects: The role of heuristics

Exploring digital corporate social responsibility communications on Twitter

Collaborators (4)

Matteo Montecchi

Kirk Plangger

Shintaro Okazaki

Oguz Ali Acar

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