Shubin Yu

Assistant Professor

BI Norwegian Business School

Norway

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Articles (15)

Unraveling the anchoring effect of crisis communication in cyberattack spillover crises

Year:

2024

Influence of Physical Attractiveness and Gender on Patient Preferences in Digital Doctor Consultations: Experimental Study

Year:

2024

Emojifying chatbot interactions: An exploration of emoji utilization in human-chatbot communications

Year:

2024

Price it High if it is Varied: Perceived Heterogeneity and the Effectiveness of Discount Framing Strategies for Travel Packages

Year:

2024

Sustainable Luxury and Consumer Purchase Intention: A Systematic Literature Review

Year:

2023

Measurement invariance of the modified brand luxury index scale across gender, age and countries

Year:

2022

Designing Emotions for Health Care Chatbots: Text-Based or Icon-Based Approach

Year:

2022

How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news

Year:

2022

The rise of chatbots: The effect of using chatbot agents on consumers' responses to request rejection

Year:

2022

Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic

Year:

2022

Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction

Year:

2021

My Smart Speaker is Cool! Perceived Coolness, Perceived Values, and Users’ Attitude toward Smart Speakers

Year:

2021

Persuasive effects of message framing and narrative format on promoting covid-19 vaccination: A study on chinese college students

Year:

2021

Do materialists care about sustainable luxury?

Year:

2020

Do materialists care about sustainable luxury?

Year:

2020

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