Soobin Seo

Associate Professor

Washington State University

United States

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About

Soobin Seo is an Associate Professor at Washington State University in the United States. His research interests encompass experiential marketing, virtual reality, and the implications of gender in service interactions. Recent articles include explorations of brand experience via virtual reality for Gen Z and the influence of service robots on customer satisfaction. Additionally, he investigates innovative teaching methodologies such as STEM interdisciplinary project-based learning.

Articles (10)

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2024

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2024

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2024

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2024

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2024

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2024

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2023

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2023

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2022

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2022

Collaborators (2)

Shenrui Deng

Assistant Professor

Auburn University

UNITED STATES

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Stephanie Liu

Associate Professor

Ohio State University

UNITED STATES

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Soobin Seo

Research Interests

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Articles (10)

Experiential Marketing to Gen Z: Fine-Tuning Brand Experience Through Virtual Reality

When virtual others are with me: exploring the influence of social presence in virtual reality wine tourism experiences

Transforming Learning Orientations Through STEM Interdisciplinary Project-Based Learning

Autonomous delivery robots on the rise: How can I cut carbon footprint for restaurant food deliveries?

Is her (his) gender matched or not matched with me? Gender (dis)match effect between customers and gendered service robots

Double-edged sword of corporate social responsibility (CSR) halo: the role of CSR efforts and crisis type and severity

Action and inaction regret in fine-dining decisions: the impact of the focal customer, sommelier and dining companion

Breaking down the silos: Student experience of transformative learning through interdisciplinary project-based learning (IPBL)

What people TikTok (Douyin) about influencer-endorsed short videos on wine? An exploration of gender and generational differences

When Female (Male) Robot Is Talking To Me: Effect of service robots’ gender and anthropomorphism on customer satisfaction

Collaborators (2)

Shenrui Deng

Stephanie Liu

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