Stephanie Liu

Associate Professor

Ohio State University

United States

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Articles (13)

Year:

2024

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2024

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2023

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2023

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2023

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2022

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2021

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2021

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2021

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2020

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2020

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2020

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2020

Collaborators (4)

Arne De Keyser

Assistant Professor of Marketing

EDHEC Business School

FRANCE

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Soobin Seo

Associate Professor

Washington State University

UNITED STATES

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Khadija Ali Vakeel

Assistant Professor

UNITED STATES

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Jochen Wirtz

SINGAPORE

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Stephanie Liu

Research Interests

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Articles (13)

AI concierge in the customer journey: what is it and how can it add value to the customer?

Experiential Marketing to Gen Z: Fine-Tuning Brand Experience Through Virtual Reality

Is Your Food Organic? Examining the Role of Food Aesthetics in Restaurant Marketing

When and why Language Assertiveness Affects Online Review Persuasion

“You Must Try Our Taco!”: Advancing the Power of Language Assertiveness in Food Advertising

Ethnic Restaurants: Bringing Uniqueness to the Table Through Handwriting

Towards a lifestyle experience: A phenomenological conceptualization and scale development in the hotel context

Opportunities and challenges of using biometrics for business: Developing a research agenda

Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes

A creative-mix or variety-mix fusion experience? Examining marketing strategies for ethnic fusion restaurants

Parents' burdens of service for children with ASD – implications for service providers

Two-directional convergence of platform and pipeline business models

Bragging and humblebragging in online reviews

Collaborators (4)

Arne De Keyser

Soobin Seo

Khadija Ali Vakeel

Jochen Wirtz

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