Steven Head Seggie

Professeur associé

ESSEC Business School

France

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About

Steven Head Seggie is an Associate Professor at ESSEC Business School, located in France (+33). His research interests encompass contract theory, customer satisfaction during crises, and product launch strategies in recessionary contexts, as evidenced by his recent publications.

Articles (4)

Year:

2024

Year:

2024

Year:

2024

Year:

2021

Collaborators (3)

Raoul Kübler

Associate Professor of Marketing

École Supérieure des Sciences Économiques et Commerciales

FRANCE

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qiong wang

Ruby K. Powell Professor of Marketing and Associate Professor of Marketing and Supply Chain Management

University of Oklahoma

UNITED STATES

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Erik Mooi

Professor of Marketing

University of Melbourne

AUSTRALIA

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Steven Head Seggie

Research Interests

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Articles (4)

The impact of Covid-19 on how core and peripheral service satisfaction impacts customer satisfaction

The show must go on: The role of contract frames in safeguarding relationship continuity

Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry

The moderating effects of economic and strategic relationship value in tolerating active and passive opportunism

Collaborators (3)

Raoul Kübler

qiong wang

Erik Mooi

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