Raoul Kübler

About

Raoul Kübler is an Associate Professor of Marketing at École Supérieure des Sciences Économiques et Commerciales in France. His research primarily focuses on the impacts of digital environments on consumer behavior, including aspects of marketing in the metaverse, user reviews, and the effects of COVID-19 on customer satisfaction. He has contributed to various articles addressing topics such as political marketing dynamics, unstructured data research in business, and the implications of generative AI on marketing strategies.