Sujin Bae

Research Professor

Kyunghee University

South Korea

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About

Dr. Sujin Bae is a Research Professor at Kyung Hee University in South Korea. Her research focuses on user acceptance of technology, immersive storytelling, consumer engagement through artificial intelligence, and the impact of augmented reality on purchase intentions. Additionally, she explores the role of mixed reality in enhancing user satisfaction and brand loyalty in cultural heritage contexts.

Articles (6)

Year:

2024

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (1)

Ohbyung Kwon

Professor

Kyungpook National University

SOUTH KOREA

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Sujin Bae

Research Interests

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About

Articles (6)

Effects of meta-human characteristics on user acceptance: from the perspective of uncanny valley theory

What drives technology-enhanced storytelling immersion? The role of digital humans

Consumer engagement via interactive artificial intelligence and mixed reality

The impact of user perceptions of AR on purchase intention of location-based AR navigation systems

Accounting for social media effects to improve the accuracy of infection models: combatting the COVID-19 pandemic and infodemic

The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

Collaborators (1)

Ohbyung Kwon

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