Ohbyung Kwon

Professor

Kyungpook National University

South Korea

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About

Professor Ohbyung Kwon is a faculty member at Kyung Hee University in South Korea. His research areas include the application of artificial intelligence and machine learning in various sectors, with a focus on tourism, consumer behavior, and predictive analytics. Recent publications address themes such as generative AI in tourism, enhancing decision-making processes under uncertainty, and the sustainability of space tourism.

Articles (11)

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2025

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2025

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2025

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2024

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2024

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2023

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2023

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2021

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2021

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Ohbyung Kwon

Research Interests

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Articles (11)

Impact of Socio-Economic Characteristics on the Use and Effectiveness of Generative AI in the Tourism Sector: The Digital Divide Perspective

Enhancing Analytic Hierarchy Process Modelling Under Uncertainty With Fine‐Tuning LLM

Leveraging Quantum Machine Learning to Address Class Imbalance: A Novel Approach for Enhanced Predictive Accuracy

Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability

AI's Role in Making Space Tourism More Sustainable: Applying Mixed Methods to Compare on-Earth, Sub-orbital, and Orbital Space Tourism

The effects of Experience-Technology Fit (ETF) on consumption behavior: Extended Reality (XR) visitor experience

The effects of individual and organizational interventions on space tourism: applying EMGB and fsQCA

Consumer engagement via interactive artificial intelligence and mixed reality

Impact of chart image characteristics on stock price prediction with a convolutional neural network

A Model for Rapid Selection and COVID-19 Prediction with Dynamic and Imbalanced Data

The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

Collaborators (5)

Minseong Kim

Sujin Bae

Myung Ja Kim

Timothy Jung

Kwonsang Sohn

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