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Sumin Kim

Assistant Professor of Marketing

Inha University

South Korea

Research Interests

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Professors in South Korea

Articles (5)

Year:

2027

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Collaborators (5)

Seongun Jeon

Assistant Professor

Xi’an Jiaotong-Liverpool University

CHINA

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Matti Jaakkola

The University of Manchester

UNITED KINGDOM

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Hongwei He

The University of Manchester

UNITED KINGDOM

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Varqa Shamsi Bahar

Associate Professor in Marketing

University of Durham

UNITED KINGDOM

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Anders Gustafsson

Professor

BI Norwegian Business School

NORWAY

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Sumin Kim

Research Interests

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Articles (5)

Being hopeful: How parenting motivation influences pro-environmental behavior

AI Companions and Loneliness: Conceptualizing and Operationalizing Synthetic Mindfulness and Exploring Its Role in Alleviating Loneliness

What is Not an Effective K-Pop Marketing Practice

The impact of brand activism on consumer behaviors: Examining the contrasting roles of admiration and anger

The Impact of Corporate Social Irresponsibility on Prosocial Consumer Behavior

Collaborators (5)

Seongun Jeon

Matti Jaakkola

Hongwei He

Varqa Shamsi Bahar

Anders Gustafsson

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