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Anders Gustafsson

Professor

BI Norwegian Business School

Norway

Research Interests

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Articles (16)

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2026

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2026

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2026

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2026

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2026

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2024

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2023

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2021

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2021

Collaborators (11)

George Christodoulides

Chalhoub Professor of Luxury Brand Management

american university of sharjah

UNITED ARAB EMIRATES

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Janet R. McColl-Kennedy

University of Queensland

AUSTRALIA

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Sumin Kim

Assistant Professor of Marketing

Inha University

SOUTH KOREA

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Lars Witell

Professor

Linköping University

SWEDEN

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Hongwei He

The University of Manchester

UNITED KINGDOM

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Christian Kowalkowski

Professor at Linköping University

Linköping University

SWEDEN

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Darima Fotheringham

Assistant Professor

Texas Tech University

UNITED STATES

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Eileen Fischer

York University

CANADA

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Ruth Bolton

Arizona State University

UNITED STATES

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Jonas Holmqvist

Associate Professor

Kedge Business School

FRANCE

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Tohid Ghanbarpour

Associate Professor

Campus Kristiania

NORWAY

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Anders Gustafsson

Research Interests

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Articles (16)

Reclaiming Marketplace Inclusion as a Marketing Imperative

Conducting Luxury Research: Methodological Foundations and Standards

Process and outcome frames in firms’ environmental posts and consumer engagement

An empirics-first approach to problem formulation in service research: an illustration using the Cynefin framework

The concept of marketing and its mismatch with academic practice

The Impact of Corporate Social Irresponsibility on Prosocial Consumer Behavior

The clock is ticking—Or is it? Customer satisfaction response to waiting shorter vs. longer than expected during a service encounter

Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity

Consumer lying behavior in service encounters

How do corporate social responsibility (CSR) and innovativeness increase financial gains? A customer perspective analysis

Service Research Priorities: Managing and Delivering Service in Turbulent Times

Service Research Priorities: Designing Sustainable Service Ecosystems

How customer experience management reconciles strategy differences between East and West

Managing A Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters

Fostering collaborative research for customer experience –Connecting academic and practitioner worlds

Mapping of journal of services marketing themes: a retrospective overview using bibliometric analysis

Collaborators (11)

George Christodoulides

Janet R. McColl-Kennedy

Sumin Kim

Lars Witell

Hongwei He

Christian Kowalkowski

Darima Fotheringham

Eileen Fischer

Ruth Bolton

Jonas Holmqvist

Tohid Ghanbarpour

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