Sunil Sahadev

Professor of Marketing and Responsible Enterprise

Sheffield Hallam University

United Kingdom

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Professor Sunil Sahadev is a Professor of Marketing and Responsible Enterprise at Sheffield Hallam University, UK. His research interests encompass crisis resilience among salespersons, the impact of review sentiments on occupancy, and the antecedents of electronic word-of-mouth behavior in mobile shopping. He has contributed extensively to the fields of consumer behavior, social sustainability, and disaster planning within tourism management.

Articles (17)

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2025

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2023

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2022

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2021

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2021

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2020

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2020

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2020

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2020

Collaborators (7)

Claudia E. Henninger

UNITED KINGDOM

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Pallavi Singh

Sheffield Hallam University

UNITED KINGDOM

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Neeru Malhotra

Professor

Kingston University

UNITED KINGDOM

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Sidharth Muralidharan

Associate Professor

Southern Methodist University

UNITED STATES

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Brent W. Ritchie

University of Queensland

AUSTRALIA

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Geoffrey Wood

Professor

Western University

CANADA

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Tanveer Ahmed

Lecturer

UNITED KINGDOM

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Sunil Sahadev

Research Interests

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Articles (17)

Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate

Psychological empowerment and creative performance: Mediating role of thriving and moderating role of competitive psychological climate

Justice, jealousy and performance: Evidence from neo-feudal Pakistan

Measuring perceived social sustainability of brands – A scale development

Disaster Planning Intentions of Tourism Accommodation Managers: Understanding the Influence of Past Disaster Experience and Disaster Management Training

Modelling the antecedents of consumers' willingness to pay for eco‐labelled food products

Emotions and consumer behaviour: A review and research agenda

Exploring the antecedents of “deep” eWOM providing behaviour in mobile shopping: a multi-country study

Visual Aesthetic Quotient: Establishing the Effects of Computational Aesthetic Measures for Servicescape Design

The impact of review sentiments on occupancy: Evidence for signalling theory from peer-to-peer accommodation

Introduction to the special issue on marketing communications and sustainability

Social media and empowerment in hospitality and tourism decision-making

Micro-foundational dimensions of firm internationalisation as determinants of knowledge management strategy

New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis

Organisational justice, organisational identification and job involvement: the mediating role of psychological need satisfaction and the moderating role of person-organisation fit

Segmenting Excessive Alcohol Consumers: Implications for Social Marketing

Pro-environmental behavior in families

Collaborators (7)

Claudia E. Henninger

Pallavi Singh

Neeru Malhotra

Sidharth Muralidharan

Brent W. Ritchie

Geoffrey Wood

Tanveer Ahmed

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