Susana Fernández-Lores

About

Susana Fernández-Lores is a Profesor Contratado Doctor at ESIC Business and Marketing School in Spain. Her research areas include e-commerce, neuroscience in marketing, and social communication, as evidenced by her recent articles on user experience in sports fashion, the impact of sexualised communication on social media, and gender effects in social campaigns. She employs a multidisciplinary approach to explore the intersection of marketing, psychology, and digital communication tools.