Sylvaine Castellano

Research Dean

EM Normandie

France

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Articles (10)

Year:

2024

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2024

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2024

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2023

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2023

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2023

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2023

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2021

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2021

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2021

Collaborators (3)

Vahid Jafari-Sadeghi

Aston University

UNITED KINGDOM

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Mehmet A. Orhan

Associate Professor of Management and Organizational Behavior

EM Normandie Business School

FRANCE

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Hannan Amoozad Mahdiraji

University of Birmingham

UNITED KINGDOM

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Sylvaine Castellano

Research Interests

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Articles (10)

Hybrid business offerings in small internationalisers: a mixed-method analysis of internal capabilities through hesitant fuzzy information

Knowledge‐brokering activities as enactors of innovative constructive deviance in open R&D projects

Why do people buy virtual clothes?

When cause familiarity leads to positive attitudes toward brands in a cause–brand alliance: a cross-cultural study during the COVID-19 pandemic

Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation

The role of social intrapreneurship and serious games in generating social innovation in the healthcare sector

Guest editorial: Microfoundations of CSR and sustainable performance

Impact of self-leadership and shared leadership on the performance of virtual R&D teams

Entrepreneurial Intensity and Firm Performance: The Role of Institutional Ambidexterity

The Influence of Geolocated Mobile Coupons on Customer Behavior

Collaborators (3)

Vahid Jafari-Sadeghi

Mehmet A. Orhan

Hannan Amoozad Mahdiraji

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