T. Bettina Cornwell

About

T. Bettina Cornwell is a Professor and the Head of the Department of Marketing at the University of Oregon. She conducts research in various areas, including sport sponsorship, consumer behavior, and marketing communications, as evidenced by her recent articles on topics such as experiential engagement and brand equity. Her work also explores the interplay between gender themes in media and the implications of sponsorship on financial performance in sports.