Youngbum Kwon

Assistant Professor

Pusan National University

South Korea

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About

Youngbum Kwon is an Assistant Professor at Pusan National University in South Korea. His research focuses on topics related to artificial intelligence in health literacy, brand equity, and the impact of COVID-19 on sports fandom and employer-sponsored programs. Additionally, he explores online social capital and its implications for health, as well as the effects of sport sponsorship on stock returns. His recent publications reflect a diverse range of interests within the fields of marketing and sports management.

Articles (7)

Year:

2025

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (2)

Dae Hee Kwak

University of Michigan

UNITED STATES

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T. Bettina Cornwell

Professor, Head Department of Marketing

University of Oregon

UNITED STATES

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Youngbum Kwon

Research Interests

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Articles (7)

Artificial Intelligence (AI) Health Literacy: Why Is It Necessary, by Whom, Where and How?

Shared Brand Equity

No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown

Sport sponsorship announcement and stock returns: a meta-analytic review

Employer-Sponsored Sports Programs Amid COVID-19 The Approach of Social Capital

Online Social Capital and Health What We Know, What We Need to Know

Sponsorship-linked marketing: research surpluses and shortages

Collaborators (2)

Dae Hee Kwak

T. Bettina Cornwell

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