Taewoo Roh

Associate Professor

Hanyang University

South Korea

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Research Interests

Environmental Sustainability

40%

Behavioral Economics

60%

Technology Innovation

60%

Stakeholder Perspective

50%

Value Co-creation

40%

Environmentally Friendly Manufacturing

30%

Consumer Behavior

30%

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Articles27

Online and offline delivery qualities: O2O satisfaction and loyalty through technology acceptance model

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Year:

2025

Escaping regulation or embracing innovation? Substantive green Innovation's role in moderating environmental policy and outward foreign direct investment

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2025

Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals

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Year:

2025

Exploring the role of innovation diffusion and trust transfer on technology acceptance: intention to use drone delivery service in China

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2025

Linking components of social media usage to psychological distress: Integrating the situational theory of problem-solving and social capital theory

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Year:

2025

Strategic Linkages to ESG Performance: The Role of Performance Measurement System and Psychological Empowerment

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2025

Exploring the Cloud Storage Service Adoption Through the Dual Perspectives: Protection Motivation Theory (PMT) and the Extended Unified Theory of Technology Acceptance Model (UTAUT2)

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Year:

2025

Understanding voluntary pro‐environmental behavior among colleagues: Roles of green crafting, psychological empowerment, and green organizational climate

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Year:

2025

How Does Government Information Access Interplay with Resources of Emerging Market Small and Medium-Sized Enterprises for Innovation? Evidence from Vietnam

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Year:

2024

Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model

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Year:

2024

What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM

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Year:

2024

The interplay of institutional pressures, digitalization capability, environmental, social, and governance strategy, and triple bottom line performance: A moderated mediation model

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2024

The effect of intellectual property rights on firm performance in service firms: the role of process and organizational innovation

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2024

Complementary perspectives on knowledge-and market-seeking outward FDI of EMNEs: a review and agenda for future research

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Year:

2024

Extending the research agenda for supply chain management in the age of disruption: The multifaceted role and implications of dynamic capabilities

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Year:

2024

Unpacking the link between entrepreneurial proactiveness and exploitative innovation strategy: The role of brokerage position and open innovation

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Year:

2024

How does consumer awareness of the waste of electrical and electronic equipment affect reverse logistics? Extended triple bottom line approach

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Year:

2024

Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior

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2023

Unpacking the sustainable performance in the business ecosystem: Coopetition strategy, open innovation, and digitalization capability

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2023

Digitalization capability and sustainable performance in emerging markets: mediating roles of in/out-bound open innovation and coopetition strategy

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Year:

2023

Do entrepreneurial resources drive startup activation? Mediating effect of entrepreneurial orientation

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Year:

2023

Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms

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Year:

2022

Multiple principal conflicts and technological innovation performances of international new ventures: Moderating role of founder's experiences

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2022

The effects of CEO narcissism on corporate social responsibility and irresponsibility

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Year:

2022

Structural relationships of a firm's green strategies for environmental performance: The roles of green supply chain management and green marketing innovation

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Year:

2022

Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust

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Year:

2022

What makes consumers trust and adopt fintech? An empirical investigation in China

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Year:

2022

Collaborators10

Min-Jae Lee

Prof.

Mokwon University

SOUTH KOREA

HINA ZAFAR

Newcastle University

AUSTRALIA

Miao Su

Assistant Professor

Kyunghee University

SOUTH KOREA

Minwoo Lee

Associate Professor

University of Houston

UNITED STATES

Byung Il Park

Professor

Hankuk University of Foreign Studies

SOUTH KOREA

Young-Kyu Kim

Associate Professor

Korea University

SOUTH KOREA

Yu Ri Kim

Assistant Professor

Hanyang University

SOUTH KOREA

Shufeng (Simon) Xiao

Professor

Sookmyung Women's University

SOUTH KOREA

Seojin Stacey Lee

Assistant Professor

Pusan National University

SOUTH KOREA

XIAONAN DONG

invited professor

Dankook University

SOUTH KOREA

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