Taewoo Roh

Associate Professor

Hanyang University

South Korea

Research Interests

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About

Taewoo Roh is an Associate Professor at Hanyang University, South Korea. His research focuses on the intersection of technology acceptance, innovation diffusion, and economic mobility, with recent articles exploring themes such as leisure consumption, social media's impact on psychological distress, and the role of strategic linkages in ESG performance. Additionally, he investigates the effects of intellectual property rights on firm performance and pro-environmental behaviors in organizations.

Articles (27)

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2025

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2022

Collaborators (10)

Min-Jae Lee

Prof.

Mokwon University

SOUTH KOREA

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HINA ZAFAR

Newcastle University

AUSTRALIA

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Miao Su

Assistant Professor

Kyunghee University

SOUTH KOREA

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Minwoo Lee

Associate Professor

University of Houston

UNITED STATES

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Byung Il Park

Professor

Hankuk University of Foreign Studies

SOUTH KOREA

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Young-Kyu Kim

Associate Professor

Korea University

SOUTH KOREA

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Yu Ri Kim

Assistant Professor

Hanyang University

SOUTH KOREA

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Shufeng (Simon) Xiao

Professor

Sookmyung Women's University

SOUTH KOREA

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Seojin Stacey Lee

Assistant Professor

Pusan National University

SOUTH KOREA

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XIAONAN DONG

invited professor

Dankook University

SOUTH KOREA

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Taewoo Roh

Research Interests

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Articles (27)

Online and offline delivery qualities: O2O satisfaction and loyalty through technology acceptance model

Escaping regulation or embracing innovation? Substantive green Innovation's role in moderating environmental policy and outward foreign direct investment

Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals

Exploring the role of innovation diffusion and trust transfer on technology acceptance: intention to use drone delivery service in China

Linking components of social media usage to psychological distress: Integrating the situational theory of problem-solving and social capital theory

Strategic Linkages to ESG Performance: The Role of Performance Measurement System and Psychological Empowerment

Exploring the Cloud Storage Service Adoption Through the Dual Perspectives: Protection Motivation Theory (PMT) and the Extended Unified Theory of Technology Acceptance Model (UTAUT2)

Understanding voluntary pro‐environmental behavior among colleagues: Roles of green crafting, psychological empowerment, and green organizational climate

How Does Government Information Access Interplay with Resources of Emerging Market Small and Medium-Sized Enterprises for Innovation? Evidence from Vietnam

Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model

What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM

The interplay of institutional pressures, digitalization capability, environmental, social, and governance strategy, and triple bottom line performance: A moderated mediation model

The effect of intellectual property rights on firm performance in service firms: the role of process and organizational innovation

Complementary perspectives on knowledge-and market-seeking outward FDI of EMNEs: a review and agenda for future research

Extending the research agenda for supply chain management in the age of disruption: The multifaceted role and implications of dynamic capabilities

Unpacking the link between entrepreneurial proactiveness and exploitative innovation strategy: The role of brokerage position and open innovation

How does consumer awareness of the waste of electrical and electronic equipment affect reverse logistics? Extended triple bottom line approach

Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior

Unpacking the sustainable performance in the business ecosystem: Coopetition strategy, open innovation, and digitalization capability

Digitalization capability and sustainable performance in emerging markets: mediating roles of in/out-bound open innovation and coopetition strategy

Do entrepreneurial resources drive startup activation? Mediating effect of entrepreneurial orientation

Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms

Multiple principal conflicts and technological innovation performances of international new ventures: Moderating role of founder's experiences

The effects of CEO narcissism on corporate social responsibility and irresponsibility

Structural relationships of a firm's green strategies for environmental performance: The roles of green supply chain management and green marketing innovation

Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust

What makes consumers trust and adopt fintech? An empirical investigation in China

Collaborators (10)

Min-Jae Lee

HINA ZAFAR

Miao Su

Minwoo Lee

Byung Il Park

Young-Kyu Kim

Yu Ri Kim

Shufeng (Simon) Xiao

Seojin Stacey Lee

XIAONAN DONG

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