Theodore Tarnanidis

Adjunct Assistant Professor in Marketing

International Hellenic University

Greece

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Theodore Tarnanidis is an Adjunct Assistant Professor in Marketing at the International Hellenic University, Greece. His research focuses on various aspects of marketing, including the impact of reference points and prospect theory in the metaverse, digital marketing integration with AI and robotics, and consumer behavior in the context of the COVID-19 pandemic. He has contributed to the understanding of marketing strategies, cross-cultural consumer influences, and sustainability in fashion and retail.

Articles (20)

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2025

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2020

Collaborators (2)

Maro Vlachopoulou

University of Western Macedonia

GREECE

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Bruno Sousa

Adjunct Professor

Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão

PORTUGAL

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Theodore Tarnanidis

Research Interests

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Articles (20)

Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse

The future of PROMETHEE in marketing

Digital marketing and AI integration with robotics for the fight against racism in football: A cross-cultural investigation

MCDM Review in marketing and managerial decisions: Practical implications and Future research

Analyzing the SERVQUAL Method for Senior High School Education's Gaps and Factors

How young consumers are influenced by the valence of positive and negative frames: a cross-cultural perspective

Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies

Driving Green Marketing in Fashion and Retail

Fashion consumers' response to the COVID-19 pandemic and today’s future

Fashion consumers' response to the COVID-19 pandemic and today’s future

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Review and the Use of PROMETHEE Methods in Marketing (Problems)

How Social Media Affects Consumer Behavior in the Fashion Industry

Social Media and Online Consumer Decision Making in the Fashion Industry

How can we teach young consumers to become entrepreneurs Application of specific instruments

How can we teach young consumers to become entrepreneurs Application of specific instruments

Measuring Sustainable Entrepreneurship in the Food Sector

Can We Fight EU-Racism in Football?

What are the most important digital qualifications of the employees in the clothing and fashion companies?

How Consumers’ Make Purchase Decisions with the Use of Reference Points

Collaborators (2)

Maro Vlachopoulou

Bruno Sousa

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