Thomas Cleff

About

Thomas Cleff is the Dean at Pforzheim University of Applied Sciences in Germany. His research primarily focuses on consumer behavior, particularly regarding sustainable products and ethical considerations, as demonstrated in his recent articles. He has explored topics such as young consumers' intentions to purchase sustainable items, the influence of brand equity on MBA program selection, and the impact of payment methods on trust in e-commerce. Cleff's work contributes to a deeper understanding of the psychological factors influencing consumer decisions in various markets.