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Tiina Kemppainen

Senior Lecturer in Marketing

University of Jyväskylä

Finland

Research Interests

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Professors in Finland

Articles (16)

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2026

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2026

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2026

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2026

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2024

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2023

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2023

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2023

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2023

Collaborators (2)

Markus Makkonen

Assistant Professor at Tampere University

University of Tampere

FINLAND

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Lauri Frank

University of Jyväskylä

FINLAND

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Tiina Kemppainen

Research Interests

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Articles (16)

Effects of Personality on Perceived Immersion in Low-Immersive Virtual Reality Stores

How in-store QR codes shape the in-store customer experience

Strategic Embedding of Responsible AI: Governance Architecture and Hybrid Human–AI Value Creation

What Makes or Breaks an Immersive Online Customer Journey? Digital Native Generation Z Customers’ Experiences

Why Do Consumers Purchase from a Controversial Online Store? Reasons for Purchasing from Temu

Enhancing Customer Immersion in Online Shopping

Marketing: A Conceptual Framework

Towards Techno-Psychological Immersion: A Narrative Literature Review of Immersion and Its Related Concepts

Dualities of digital services: everyday digital services as positive and negative contributors to customer well-being

Customer Perceptions of In-Store Identification

The Drivers of Showrooming Behavior : A Meta-Analysis

How Can Favorite Digital Services Enhance Users’ Digital Well-Being? A Qualitative Study

Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store: A Qualitative Study

How Do QR Codes Enhance Customer Experience? Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store

The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland

What Prevents Consumers from Making Responsible Online Purchases?

Collaborators (2)

Markus Makkonen

Lauri Frank

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