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Lauri Frank

University of Jyväskylä

Finland

Research Interests

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Professors in Finland

Articles (11)

Year:

2026

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2026

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2026

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2026

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2026

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2026

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2026

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2026

Year:

2025

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2025

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2023

Collaborators (5)

Tuure Tuunanen

University of Jyväskylä

FINLAND

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Jesse Tuominen

University of Jyväskylä

FINLAND

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Terhi‐Anna Wilska

University of Jyväskylä

FINLAND

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Markus Makkonen

Assistant Professor at Tampere University

University of Tampere

FINLAND

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Tiina Kemppainen

Senior Lecturer in Marketing

University of Jyväskylä

FINLAND

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Lauri Frank

Research Interests

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Articles (11)

Effects of Personality on Perceived Immersion in Low-Immersive Virtual Reality Stores

How in-store QR codes shape the in-store customer experience

Strategic Embedding of Responsible AI: Governance Architecture and Hybrid Human–AI Value Creation

What Makes or Breaks an Immersive Online Customer Journey? Digital Native Generation Z Customers’ Experiences

Why Do Consumers Purchase from a Controversial Online Store? Reasons for Purchasing from Temu

How Do Storytelling and Perceived Context Awareness Influence the Perceived Intelligence of an AI Chatbot?

Personalization, Interactivity and Storytelling: How Generative AI Transforms Marketing in the Metaverse

The Impact of Compulsive Instagram Use, News Overload, Anxiety and Depression on Cyber Aggression

Causal Effects of Addressing and PSI on Compliance with a Social Media Influencer’s Recommendations

Enhancing Customer Immersion in Online Shopping

Critical experiences with sport and wellness technology digital coach – differences between young adults and young elderly

Collaborators (5)

Tuure Tuunanen

Jesse Tuominen

Terhi‐Anna Wilska

Markus Makkonen

Tiina Kemppainen

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