Tomás Baviera

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Senior Lecturer

Universitat Politècnica de València

Spain

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About

Tomás Baviera is a Senior Lecturer at Universitat Politècnica de València, Spain. His research areas encompass political microtargeting on social media, the role of internal social media in workplace happiness, and assessments of team member effectiveness in higher education. Recent publications include studies on political advertising during the Spanish General Elections and the impact of social media on public discourse and influence.

Recent Grants

Grant: Close

Desarrollo de modelos predictivos de las preferencias del consumidor de frutas frescas a partir de las características de la fruta y de su respuesta consciente e inconsciente

Open Date: 2021-09-01

Close Date: 2024-09-01

Grant: Close

Proceso de Diagnóstico y Mejora de la competencia transversal "Trabajo en Equipo y Liderazgo"

Open Date: 2017-09-01

Close Date: 2018-06-01

Grant: Close

Estrategias, agendas y discursos en las cibercampañas electorales: medios de comunicación y ciudadanos

Open Date: 2017-01-01

Close Date: 2020-12-01

Grant: Close

Los flujos de comunicación en los procesos de movilización política: medios, blogs y líderes de opinión

Open Date: 2014-01-01

Close Date: 2016-12-01

Articles (13)

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2021

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Universitat Politècnica de València

SPAIN

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Tomás Baviera

Research Interests

Explore related searches

Contact this professor

About

Recent Grants

Articles (13)

Adopting Internal Social Media: An Empirical Study Based on The Technology Acceptance Model

The role of internal social media in enhancing happiness at work

Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain

Speaking without Hurting: Assertiveness and Psychological Safety in Receiving Criticism

El papel de la cosmovisión cristiana en el origen y la preservación del conocimiento científico

Análisis del aumento de seguidores y de la presencia multiplataforma de la clase política en Facebook, Twitter e Instagram en campañas electorales (2011-2019)

Assessing Team Member Effectiveness among higher education students using 180° perspective

Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain

Who leads the conversation? Influential Twitter users during a niche sporting event

Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns

Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns

INTERNAL BENCHMARKING IN RETAILING WITH DEA AND GIS: THE CASE OF A LOYALTY-ORIENTED SUPERMARKET CHAIN

Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018

Collaborators (7)

Lorena Cano-Orón

Carmen Escriba-Perez

José Gamir-Ríos

Guillermo Lopez

Dafne Calvo

Amparo Baviera-Puig

Juan Manuel Buitrago Vera

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