Tong (Tripp) Liu

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Sessional Academic (Lecturer & Tutor)

RMIT University
Country flagAustralia

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About

Tong (Tripp) Liu is a Sessional Academic (Lecturer & Tutor) at RMIT University in Australia. His research primarily focuses on virtual consumption and the luxury fashion industry, with recent articles examining consumer purchase motivations and value perceptions in virtual luxury environments. Liu's work contributes to a deeper understanding of consumer behavior in digital contexts, particularly within virtual reality and luxury brand engagement.

Recent Grants

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RMIT Research Stipend Scholarship (RRSS)

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Articles (3)

Year:

2025

Year:

2024

Year:

2023

Collaborators (2)

Caroline Tan

Senior Lecturer

RMIT University

AUSTRALIA
View details

Carolina Quintero Rodriguez

RMIT University

AUSTRALIA
View details
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