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Valentina Kirova

Associate Professor

Excelia Group

France

Research Interests

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Professors in France Professors in Environmental Sustainability Environmental Sustainability professors in France

About

Dr. Valentina Kirova is an Associate Professor at Excelia Group in France. Her research focuses on dynamic managerial capabilities, marketing management, and the role of front-line employees in technology-driven environments. Recently, she has explored topics related to casual selling practices on social commerce platforms and the impact of interactive technology on value co-creation in tourism.

Articles (8)

Year:

2026

Year:

2026

Year:

2026

Year:

2026

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Collaborators (3)

Ludivine Destoumieux

Assistant Professor

EXCELIA Business School

FRANCE

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ronan de kervenoael

Professor

Rennes School of Business

FRANCE

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Fabien Rogeon

Assitant professor

EXCELIA Business School

FRANCE

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Valentina Kirova

Research Interests

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Articles (8)

The value appropriation gap in developing dynamic capabilities from marketing crowdsourcing

Exploring How an Experiential Learning Program Shapes Management Students’ Knowledge and Awareness About Water Conservation

Individual water consumption: Systematic literature review and research agenda

La consommation individuelle de l’eau : revue systématique de la littérature et agenda de recherche

Casual selling practice: a qualitative study of non-professional sellers' involvement on C2C social commerce platforms

The wind of change: A dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents

Understanding and harnessing the potential of front-line employees’ self-governance in technologised museums and theme parks: insights from a qualitative study

Value co-creation and value co-destruction through interactive technology in tourism: the case of ‘La Cité du Vin’ wine museum, Bordeaux, France

Collaborators (3)

Ludivine Destoumieux

ronan de kervenoael

Fabien Rogeon

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