ronan de kervenoael

Professor

Rennes School of Business

France

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Research Interests

Industrial-organizational Psychology

10%

Digital Marketing

20%

Consumer Psychology

30%

Business Practices

20%

Value Co-creation

20%

Food Quality

20%

Sociotechnical Systems

20%

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Articles7

Food choice and the epistemic value of the consumption of recommender systems: the case of Yuka’s perceived value in France

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Year:

2023

Casual selling practice: a qualitative study of non-professional sellers' involvement on C2C social commerce platforms

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Year:

2023

Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand

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Year:

2022

Understanding and harnessing the potential of front-line employees’ self-governance in technologised museums and theme parks: insights from a qualitative study

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Year:

2022

Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore

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Year:

2021

Leveraging human-robot interaction in hospitality services

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Year:

2020

E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation

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Year:

2020

Collaborators2

Valentina Kirova

Associate Professor

Excelia Group

FRANCE

Rajibul Hasan

Assistant Professor

National University of Ireland, Maynooth

IRELAND

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