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ronan de kervenoael

Professor

Rennes School of Business

France

Research Interests

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About

Ronan de Kervenoael is a Professor at Rennes School of Business in France. His research primarily focuses on consumer behavior, digital commerce, and the integration of technology in various sectors, as reflected in his recent articles. Key areas of interest include the perceived value of consumer interactions with social IoT, recommender systems in food choices, and the impact of human-robot interaction in hospitality services.

Articles (10)

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2026

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2024

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2024

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2023

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2023

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2022

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2022

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2021

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2020

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2020

Collaborators (2)

Valentina Kirova

Associate Professor

Excelia Group

FRANCE

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Rajibul Hasan

Full Professor

Ecole de Management de Normandie

FRANCE

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ronan de kervenoael

Research Interests

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Articles (10)

Dynamic Personal Privacy Norms and Marketplace Experiences in Hospitality and Tourism Settings: Learning from Bystanders’ Reactance in Livestreamed Restaurants

SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm

Consumers’ perceived value of Social IoT based online community: investigating social awareness processes surrounding smart kitchen robot appliances

Food choice and the epistemic value of the consumption of recommender systems: the case of Yuka’s perceived value in France

Casual selling practice: a qualitative study of non-professional sellers' involvement on C2C social commerce platforms

Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand

Understanding and harnessing the potential of front-line employees’ self-governance in technologised museums and theme parks: insights from a qualitative study

Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore

Leveraging human-robot interaction in hospitality services

E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation

Collaborators (2)

Valentina Kirova

Rajibul Hasan

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