Valentina Mazzoli

Assistant Professor

Università degli Studi di Pisa Dipartimento di Economia e Management

Italy

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About

Valentina Mazzoli is an Assistant Professor at Università degli Studi di Verona Dipartimento di Economia Aziendale, Italy. Her research areas include digital retailing, brand engagement, consumer preferences regarding sustainability, and the motivations of fashion brands in the metaverse. She has contributed to various articles examining topics such as the effects of QR delivered content on perceived product value and tourists' behavioral analysis for sustainable destinations.

Articles (10)

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2024

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2024

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2024

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2024

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2023

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2022

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2022

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2020

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2020

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2020

Collaborators (7)

Ilenia Confente

Associate Professor

Università degli Studi di Torino

ITALY

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Virginia Vannucci

Senior Assistant Professor

University of Pisa

ITALY

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GAETANO AIELLO

Dean

University of Florence

ITALY

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Nicola CAMATTI

Università Ca' Foscari

ITALY

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Andrea Vocino

Associate Professor

Deakin University

AUSTRALIA

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Dario Bertocchi

University of Udine

ITALY

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diletta acuti

Senior lecturer

University of Bath

UNITED KINGDOM

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Valentina Mazzoli

Research Interests

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Articles (10)

Integrating tourists’ walk and talk: a methodological approach for tracking and analysing tourists’ real behaviours for more sustainable destinations

A comprehensive examination of digital retailing: A text-mining review and research agenda

Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands

How sustainability shapes consumer preferences on special occasions

I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions

The effects of QR delivered content on perceived product value

‘I wanna be sustainable, but I don't wanna show it!’: The effect of sustainability cues on young adult consumers' preferences

Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth

Brand engagement in self-concept: a comparative study in Austria, Italy and Poland

New patterns in wine consumption: the wine by the glass trend

Collaborators (7)

Ilenia Confente

Virginia Vannucci

GAETANO AIELLO

Nicola CAMATTI

Andrea Vocino

Dario Bertocchi

diletta acuti

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