Valerie Good
Assistant Professor
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Dr. Valerie Good is an Assistant Professor at the Grand Valley State University Seidman College of Business in the United States. Her research focuses on online retail dynamics, sales performance, and the impact of brand strategies in both B2C and B2B contexts. She has published articles examining various aspects of sales effectiveness and organizational resilience, contributing valuable insights to the field of business research.
Articles (17)
Collaborators (8)
Amy Greiner Fehl
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NEOMA Business School
Maria Rouziou
Texas A&M University
Todd Arnold
Professor
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Ellen Bolman Pullins
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Joon Ho Lim
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Illinois State University
Abhi Bhattacharya
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University of Alabama, Tuscaloosa
Hao Wang
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Clay Voorhees
The University of Alabama
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