Valerie Good

Assistant Professor

United States

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Dr. Valerie Good is an Assistant Professor at the Grand Valley State University Seidman College of Business in the United States. Her research focuses on online retail dynamics, sales performance, and the impact of brand strategies in both B2C and B2B contexts. She has published articles examining various aspects of sales effectiveness and organizational resilience, contributing valuable insights to the field of business research.

Articles (17)

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2025

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2021

Collaborators (8)

Amy Greiner Fehl

Associate Professor of Marketing

NEOMA Business School

FRANCE

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Maria Rouziou

Texas A&M University

UNITED STATES

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Todd Arnold

Professor

Oklahoma State University

UNITED STATES

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Ellen Bolman Pullins

UNITED STATES

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Joon Ho Lim

Assistant Professor

Illinois State University

UNITED STATES

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Abhi Bhattacharya

Assistant Professor in Marketing

University of Alabama, Tuscaloosa

UNITED STATES

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Hao Wang

Assistant Professor

University of Miami

UNITED STATES

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Clay Voorhees

The University of Alabama

UNITED STATES

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Valerie Good

Research Interests

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About

Articles (17)

Online retail formats and product sales performance: The moderating role of product characteristics

Determining the quality of B2C sales leads from online chats

How B2B seller firms can leverage the power of brands with end users

The nine habits of highly effective researchers: strategies for strengthening scholarly submissions

Sell on, sell to, or sell through: The sales performance implications of brand-platform selling arrangements

Commentary: developing a deeper understanding of resilience in service contexts

Lonely and Insecure: How salesperson Well-Being impacts performance

Salesperson rapport: a literature review and research agenda for an evolving digital sales process

Cultivating Resilience in Organizational Frontline Employees

Exploring the drivers of B2B end user engagement

Leadership transition and journal advancements

Persisting changes in sales due to global pandemic challenges

Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface

A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance

More than money: establishing the importance of a sense of purpose for salespeople

A dynamic system of job performance with goals and leadership changes as shocks

Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR)

Collaborators (8)

Amy Greiner Fehl

Maria Rouziou

Todd Arnold

Ellen Bolman Pullins

Joon Ho Lim

Abhi Bhattacharya

Hao Wang

Clay Voorhees

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