Viacheslav Iurkov

Associate Professor

EDHEC Business School

France

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About

Viacheslav Iurkov is an Associate Professor at EDHEC Business School in France. His research interests encompass advertising in business markets, strategic alliances, and the impact of ESG factors on shareholder value. He has published extensively on topics related to international business dynamics, network analysis, and the correlation between domestic factors and B2B export intensity.

Articles (9)

Year:

2025

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2024

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2024

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2024

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2023

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2023

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2022

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2022

Year:

2020

Collaborators (3)

Ghasem Zaefarian

Associate professor of marketing

Leeds University Business School

UNITED KINGDOM

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Gabriel Garcia Benito

Professor

BI Norwegian Business School

NORWAY

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Arusyak Zakaryan

Assistant Professor

Grenoble Ecole de Management

FRANCE

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Viacheslav Iurkov

Research Interests

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Articles (9)

Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics

How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context

The interplay of international alliance and subsidiary portfolios: Implications for firms’ innovation and financial performance

Impact of ESG distinctiveness in alliances on shareholder value

The role of network community characteristics for firms' rapid business scaling

How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study

Editorial: Social Network Analysis in Marketing: A Step-by-Step Guide for Researchers

Variance decomposition analysis: What is it and how to perform it – A complete guide for B2B researchers

Change in domestic network centrality, uncertainty, and the foreign divestment decisions of firms

Collaborators (3)

Ghasem Zaefarian

Gabriel Garcia Benito

Arusyak Zakaryan

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