Ghasem Zaefarian

Associate professor of marketing

Leeds University Business School

United Kingdom

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Articles (10)

Year:

2024

Year:

2023

Year:

2023

Year:

2022

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2022

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2022

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2022

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2022

Year:

2022

Year:

2022

Collaborators (8)

Subhan Ullah

UNITED KINGDOM

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Panagiotis Ganotakis

University of Liverpool

UNITED KINGDOM

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Kweku Adams

Associate Professor

University of Bradford School of Management

UNITED KINGDOM

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Viacheslav Iurkov

Associate Professor

EDHEC Business School

FRANCE

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Christian M. Ringle

Professor of Management and Decision Sciences

Hamburg University of Technology

GERMANY

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Saeed Najafi-Tavani

Senior Lecturer in B2B Marketing

Manchester Metropolitan University

UNITED KINGDOM

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Charalampos Saridakis

Associate Professor of Marketing

Athens University of Economics and Business

GREECE

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Severina Cartwright

Senior Lecturer

University of Liverpool

UNITED KINGDOM

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Ghasem Zaefarian

Research Interests

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Articles (10)

How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context

Improving PLS-SEM use for business marketing research

Relationships of Stressors and Opportunism in Cross-border Exchange Partnership Contexts: When and How Monitoring Matters

A step-by-step guide of (fuzzy set) qualitative comparative analysis: From theory to practice via an implementation in a B2B context

When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity

Assessing the Influence of Celebrity and Government Endorsements on Bitcoin’s Price Volatility

Editorial: Social Network Analysis in Marketing: A Step-by-Step Guide for Researchers

Variance decomposition analysis: What is it and how to perform it – A complete guide for B2B researchers

Emotions, culture intelligence, and mutual trust in technology business relationships

Key challenges and opportunities of service innovation processes in technology supplier-service provider partnerships

Collaborators (8)

Subhan Ullah

Panagiotis Ganotakis

Kweku Adams

Viacheslav Iurkov

Christian M. Ringle

Saeed Najafi-Tavani

Charalampos Saridakis

Severina Cartwright

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