Victor Temprano

Assistant Professor

Universidad de Valladolid

Spain

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About

Victor Temprano is an Assistant Professor at Universidad de Valladolid, Spain. His research areas include team dynamics in product development, brand management, and socioemotional wealth in family firms. He has recently published articles focusing on brand deletion impacts and strategies for new product teams.

Articles (8)

Year:

2025

Year:

2023

Year:

2023

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (2)

Ana Isabel Rodríguez-Escudero

Universidad de Valladolid

SPAIN

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Javier Rodríguez Pinto

Associate Professor

Universidad de Valladolid

SPAIN

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Victor Temprano

Research Interests

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Articles (8)

Examining the role of team boundary buffering as a proactive and reactive stress intervention for boundary spanning new product teams

Minimizing the negative impact of brand deletion

How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

Brand deletion implementation: The effect on performance of context and process factors

Brand deletion implementation: The effect on performance of context and process factors

A multi-criteria procedure in new product development using different qualitative scales

Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

Collaborators (2)

Ana Isabel Rodríguez-Escudero

Javier Rodríguez Pinto

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