Victoria Labajo

Senior Lecturer & Researcher, Marketing

Universidad Pontificia Comillas

Spain

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About

Victoria Labajo is a Senior Lecturer & Researcher in Marketing at Universidad Pontificia Comillas in Spain. Her research areas encompass key account management, consumer behavior, and urban mobility, as evidenced by her recent articles on strategic imperatives in concentrated markets and Mobility-as-a-Service solutions. She also investigates the psychological aspects of leadership and self-perception among female executives and students in STEM fields.

Articles (10)

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2025

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2025

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2025

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2025

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2025

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2025

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2024

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2023

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Profesor Agregado

Universidad Pontificia Comillas

SPAIN

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Victoria Labajo

Research Interests

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Articles (10)

The cognitive-emotional loop: neutralizing food waste and resolving self-discrepancy in everyday life

Navigating Key Account Management: Risks and Strategic Imperatives in Highly Concentrated Markets

Defining bank branch trade areas for optimal distribution networks in mergers and acquisitions

Delivering seamless urban mobility: expert recommendations and best practices for consumer-centric Mobility-as-a-Service solutions

Motherhood enrichment in leadership: exploring top female executives in Spain

Torture and blessing: the impostor phenomenon among Spanish female executives

Feet in Hell, Spirit in Heaven: Spiritual Transformation of Chinese Travelers on the Camino de Santiago

The relationship between impostor phenomenon and transformational leadership among students in STEM

Designed to be noticed: A reconceptualization of carbon food labels as warning labels

A Guest at Home: The Experience of Chinese Pilgrims on the Camino de Santiago

Collaborators (6)

Almudena González del Valle-Brena

Estela Díaz-Carmona

Jesús Labrador

Isabel Carrero

carmen valor

Antonio Núñez Partido

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